Swiss Watch Exports Jump 9.2% in February

On Thursday, March 19, 2026, Swiss watch exports posted a strong rebound, rising sharply in February as global demand regained traction. The latest figures highlight renewed momentum in key international markets.
Time Strikes Back: Swiss Watch Exports Rebound Strongly
Global Demand Revives Swiss Watch Exports
The Swiss watch exports sector recorded a notable 9.2% increase in February, signaling a recovery after earlier weakness. Growth was primarily driven by stronger shipments to major markets such as the United States and Japan, both of which showed solid consumer demand.
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The latest figures indicate a clear improvement in export performance, aligning with the upward trend seen in recent months and reflecting stronger global demand for luxury timepieces.
Snapshot of February performance
| Factor | Impact |
| U.S. demand | Strong rebound in purchases |
| Japan market | Stable growth trend |
| Europe (France) | Significant surge in imports |
This turnaround follows a weaker start to the year, emphasizing how quickly global luxury demand can shift.
Recovery Signals Stability for Swiss Watch Exports
The February increase in Swiss watch exports suggests the sector is regaining stability despite ongoing economic uncertainties. Historically, the United States remains the largest market for Swiss watches, supporting long-term export performance.
Overall, the latest data reinforces confidence in the resilience of Switzerland’s watch industry as it navigated fluctuating global demand.
