Viking Holdings Ltd (VIK)

Profile

https://www.viking.com

Viking Holdings Ltd is a Bermuda-incorporated experiential travel company founded in 1997, specializing in destination-focused and culturally immersive cruises. It operates a fleet of over 90 small, state-of-the-art ships, functioning as floating hotels, across river, ocean, and expedition categories, spanning all seven continents, five oceans, and more than 20 iconic rivers, including new Mississippi itineraries and ventures into China. The company emphasizes direct marketing to drive bookings, contrarian investment strategies during downturns, and innovation with 24 new ships on order. Led by Chairman and CEO Torstein Hagen, it employs around 12,000 people and targets enriched experiences for discerning travelers aged 55 and over. Recognized as the top provider in rivers, oceans, and expeditions by Condé Nast Traveler, Viking Holdings Ltd plays a pivotal role in the global cruise industry within the travel and leisure sector, offering meaningful journeys that prioritize cultural depth over mass tourism.