Booking Holdings Inc. (BKNG)

Profile

https://www.bookingholdings.com

Booking Holdings Inc. is an American travel technology company that owns and operates leading online platforms for travel reservations and related services. Its primary function is to facilitate bookings for accommodations, flights, rental cars, vacation packages, and restaurant reservations through flagship brands like Booking.com, Priceline, Agoda, Kayak, Rentalcars.com, Momondo, Cheapflights, and OpenTable. Booking.com, the namesake brand, offers access to millions of properties worldwide, including hotels, apartments, and unique stays across over 220 countries and 40 languages. The company generates revenue mainly from commissions on bookings, supplemented by advertising, credit card rebates, and ancillary services like travel insurance. Founded in 1997 with the launch of Priceline.com's innovative bidding model, Booking Holdings Inc. has expanded through strategic acquisitions, such as Booking.com in 2005 and Kayak in 2013, evolving from Priceline Group to its current name in 2018. Headquartered in Norwalk, Connecticut, it ranks among the Fortune 500, serving consumers and partners globally with a focus on innovation and diverse experiences in the digital travel sector.