Planet Fitness Inc. (3PL)

Profile

https://www.planetfitness.com

Planet Fitness, Inc. is a franchisor and operator of fitness centers with a presence across North America and Australia. The company operates through three primary business segments: Franchise, which licenses and manages fitness centers under the Planet Fitness brand; Corporate-owned stores, which operates company-controlled fitness facilities; and Equipment, which sells fitness-related equipment to franchisee-owned locations. Planet Fitness offers affordable gym memberships and fitness facilities designed to serve a broad consumer base seeking accessible wellness solutions. The company maintains an extensive network of fitness centers throughout the United States, Puerto Rico, Canada, Panama, Mexico, and Australia. Its business model combines recurring membership revenue from individual consumers with franchise fees and royalties from franchisees. Founded in 1992 and headquartered in Hampton, New Hampshire, Planet Fitness operates as a key player in the leisure and recreation industry, providing fitness infrastructure and services to millions of members worldwide.