Van de Velde NV (VAN)

Profile

https://www.vandevelde.eu

Van de Velde NV is a Belgian company specializing in the design, production, and sale of luxurious women’s lingerie and swimwear. Founded in 1919 as a family business and headquartered in Schellebelle, it operates primarily in Europe and North America through two key segments: Business to Business and Direct to Consumer. The company markets premium brands including PrimaDonna, Marie Jo, Sarda, Rigby & Peller, and Lincherie, distributed via its own retail network, websites, independent partners, e-tailers, franchisees, marketplaces, and department stores. Core activities such as design, product development, quality control, and marketing remain in Belgium, with assembly at foreign sites. Employing around 788 people, Van de Velde NV holds a significant position in the apparel retail sector within consumer discretionary, emphasizing high-quality, fashionable intimate apparel for women worldwide.