Saregama India Limited (SAREGAMA)

Profile

https://www.saregama.com

Saregama India Limited is a leading entertainment company recognized as India’s oldest music label and a prominent content provider in the music, film, and television industries. Founded in 1902, Saregama holds a rich archive of over 120,000 songs and is a major owner of in-perpetuity sound recording and publishing copyrights across multiple Indian languages. Its business is structured into four main segments: Music, Artist Management, Video, and Events. In the music segment, Saregama not only licenses music rights but also retails content through formats such as its renowned Carvaan digital audio players, music cards, and vinyl records. The company also manages creative talent, oversees exclusive and non-exclusive artists, and produces long-form and short-form video content—including films under the Yoodlee Films brand and multi-language television programs. Saregama further organizes live events, contributing to its diversified revenue streams. With significant digital presence, such as a large subscriber base on YouTube, and a broad distribution network, Saregama continues to play a central role in preserving and monetizing India’s musical heritage while adapting to emerging consumer technologies and content consumption trends.