New Wave Group AB Class B (NWG0)

Profile

https://www.nwg.se

New Wave Group AB Class B is the publicly traded class B share of a Sweden-based growth company that designs, acquires, and develops brands and products in the corporate promo, sports & leisure, and gifts & home furnishings sectors. Operating through three key segments—Corporate, Sports & Leisure, and Gifts & Home Furnishings—the group coordinates design, purchasing, marketing, warehousing, and distribution to achieve synergies while maintaining a decentralized structure with about 70 operational companies run in an entrepreneurial spirit. It markets diversified products like promowear (e.g., Clique, ProJob), sports apparel (e.g., Craft, Cutter & Buck), and home items (e.g., Orrefors Kosta Boda, Sagaform) via corporate promo and retail channels across Sweden, the US, Europe, and beyond. Founded in 1989 and headquartered in Gothenburg, New Wave Group AB employs around 2,500 people, generates revenue primarily from its Corporate segment, and plays a significant role in the consumer cyclical specialty retail market by fostering brand innovation and international expansion.