LBG Media Plc (LBG)

Profile

https://www.lbgmedia.co.uk

LBG Media Plc is a United Kingdom-based public limited company that operates a global digital entertainment business targeting young adults aged 18-34. Founded from a university idea in 2012, it produces and distributes engaging digital content across video, editorial, images, audio, and immersive experiences like virtual and augmented reality, primarily via social media platforms such as Facebook, Instagram, Snapchat, X, and TikTok. Key brands include LADbible, UNILAD, GAMINGbible, SPORTbible, and Tyla, forming one of the world's largest publishers with over 452 million followers and billions of annual views. The company generates revenue through direct content marketing services to blue-chip brands and agencies, indirect advertising via platforms and owned websites, and content licensing to TV channels and publishers. Headquartered in Manchester with offices in Dublin, New York, London, Sydney, Melbourne, and Auckland, LBG Media Plc emphasizes innovation, diversity, and relevancy, supporting social causes like mental health and equality while driving growth through geographic expansion, acquisitions such as Betches Media, and new ventures like UNILAD Tech.