New Bubbleroom Sweden AB (K3N)

Profile

https://www.bubbleroom.se

New Bubbleroom Sweden AB is a specialty online retailer focused on women's fashion, offering a diverse range of clothing, underwear, shoes, and accessories. The company, founded in 2006 and headquartered in Borås, Sweden, is recognized for delivering luxurious, glamorous, and feminine fashion, particularly for party occasions and everyday wear. Its business model integrates the design and retail of both its own brands and select external brands, distributed through Bubbleroom's proprietary e-commerce platform and prominent online marketplaces such as Zalando. New Bubbleroom Sweden AB places strong emphasis on digital engagement, notably collaborating with influencers across the Nordic region for exclusive collections and campaigns. The company's core market is the Nordics, but its digital footprint extends to several other European countries, enabling broad exposure to fashion-conscious consumers. Operating within the consumer discretionary sector and categorized under internet retail, New Bubbleroom Sweden AB plays a pivotal role in shaping the women's online fashion landscape, bridging trend-driven design with accessible e-commerce experiences.