Aviva plc (GU81)

Profile

https://www.aviva.com

Aviva plc is a British multinational insurance, wealth, and retirement business headquartered in London, England. As the UK's leading diversified insurer, it serves approximately 25.2 million customers primarily in the United Kingdom, Ireland, and Canada, holding dominant positions as the largest general insurer in the UK and the second largest in Canada. The company provides a broad spectrum of products, including general and life insurance, long-term savings, pensions, and fund management through Aviva Investors, which manages £253 billion in assets. Aviva plc traces its roots to 1696 with the Hand in Hand Fire & Life Insurance Society and was formed in 2000 from the merger of Norwich Union and CGU plc, adopting its current name in 2002. Notable strategic moves include the 2025 acquisition of Direct Line Group for £3.7 billion, enhancing its general insurance capabilities, alongside divestitures from non-core markets like France, Italy, Poland, and others to streamline operations. Employing around 29,000 people, Aviva plc emphasizes sustainability, customer focus, and efficiency, operating through principal subsidiaries in insurance, wealth, retirement, and investments across its core regions.