Cardlytics, Inc. (CYX)

Profile

https://www.cardlytics.com

Cardlytics, Inc. is a commerce media platform powered by publishers' first-party purchase data, operating primarily in the United States and the United Kingdom. It provides solutions that enable advertisers to reach consumers through digital channels including online platforms, mobile applications, email, and real-time notifications, driving targeted marketing and incremental sales via its card-linked offer network. The company manages two key platforms: the Cardlytics Platform, which offers proprietary advertising channels leveraging visibility into a significant portion of card-based transactions, and the Bridg Platform, a customer data platform that uses point-of-sale data from merchant partners for privacy-protected analytics and targeted loyalty marketing. Cardlytics, Inc. supports marketers and publishers in strengthening customer relationships and enhancing commerce outcomes across various sectors. Founded in 2008 and headquartered in Atlanta, Georgia, it plays a vital role in the digital advertising and media industry by integrating purchase insights to optimize marketing effectiveness.