Boozt AB (publ) (BOK)

Profile

https://www.booztgroup.com

Boozt AB (publ) is a Sweden-based e-commerce company specializing in online sales of fashion, apparel, shoes, accessories, kids' items, home goods, sports gear, and beauty products. Founded in 2007 and headquartered in Malmö, it operates primarily through two key platforms: Boozt.com, a multi-brand webstore offering over 1,600 contemporary and premium Nordic and international brands across categories like women, men, kids, sports, beauty, and home; and Booztlet.com, an outlet channel for inventory clearance featuring prior-season styles at discounted prices. The company also runs physical stores under Beauty by Boozt and Booztlet names to complement its digital presence. With advanced in-house technology, automated warehouses in Sweden enabling next-day delivery, and a focus on frictionless shopping via mobile and desktop, Boozt serves customers in the Nordics—Sweden, Denmark, Norway, Finland—and expanding European markets like Germany and the Netherlands. Employing around 1,200 people, it emphasizes sustainability, customer satisfaction, and local scale, achieving significant revenue growth to SEK 8.244 billion in 2024 from over 3.5 million active customers.