Puuilo Oyj (8JQ)

Profile

https://www.puuilo.fi

Puuilo Oyj is a Finnish discount retail chain specializing in DIY and home improvement products. Founded in 1982 in Puolanka as a small carpentry workshop, it evolved from mobile hardware sales via buses to permanent stores, opening its first in Kajaani in 1998. The company offers a broad assortment including building supplies, tools, HVAC and electrical accessories, pet food, car accessories, groceries, household and garden products, leisure items, and related services, all at competitive low prices. Puuilo Oyj operates over 50 standardized stores across Finland, typically in retail parks with ample parking, alongside a robust online store supporting its multichannel model. It serves both consumers and B2B customers in repair, maintenance, and construction sectors, positioning it as a leading player in Finland's discount retail market by turnover. Listed on Nasdaq Helsinki since its oversubscribed 2021 IPO, Puuilo pursues aggressive growth, targeting 7-10 new stores annually and expansion into Sweden, aiming for over 100 stores by 2030. Headquartered in Vantaa, it emphasizes convenient shopping, wide selection, and efficiency.