Nexxen International Ltd. (7P91)

Profile

https://nexxen.com

Nexxen International Ltd. is an Israeli company specializing in digital advertising technology, founded in 2007 and headquartered in Tel Aviv-Yafo. It provides a comprehensive software platform that facilitates programmatic advertising by connecting advertisers and publishers through its unified demand-side and sell-side platforms. Nexxen’s technology suite includes a demand side platform (DSP) enabling advertisers and agencies to execute real-time digital marketing campaigns across various ad formats, and a supply side platform (SSP) that optimizes inventory management and monetization for publishers. Additionally, it offers a data management platform that integrates both DSP and SSP functions to leverage data from multiple sources for enhanced advertising effectiveness. Serving a global client base across regions including the United States, Asia-Pacific, Europe, and the Middle East, Nexxen supports diverse advertising needs in video, mobile, native, display, and connected TV formats. With nearly 900 employees, the company plays a significant role in the communication services sector, advancing the automation and targeting of digital marketing efforts worldwide.