Roku Inc. (1ROKU)

Profile

https://www.roku.com

Roku, Inc. operates a leading TV streaming platform in the United States and internationally, connecting users to a vast array of content including TV shows, movies, news, sports, and more. The company functions through two primary segments: Platform and Devices. The Platform segment provides digital advertising services, content distribution including subscription and transaction revenue shares, premium subscriptions, and branded channel features on remote controls. It enables content publishers to build and monetize audiences while offering advertisers advanced targeting capabilities through tools like its demand-side platform and AI-driven personalization. The Devices segment offers streaming players, Roku-branded TVs, smart home products, audio products, and related accessories sold via retailers, distributors, and the company's website. Roku, Inc. emphasizes a razor-and-blade model, using low-margin hardware to drive adoption of its high-margin OS ecosystem for advertising and subscriptions. Founded in 2002 and headquartered in San Jose, California, Roku, Inc. plays a pivotal role in the shift from traditional TV to connected streaming, fostering platform neutrality and robust user engagement across global markets.