YouGov plc (Y1G)

Profile

https://www.yougov.com

YouGov plc is a global research data and analytics technology group specializing in online market research and public opinion polling. Founded in 2000 as a pioneer of internet-based market research by co-founders Stephan Shakespeare and Nadhim Zahawi, it has evolved into a leader providing unparalleled insights into consumer behaviors, brand perceptions, and public opinions worldwide. At its core is a massive proprietary panel exceeding 32 million registered members across more than 60 countries, generating 'living data' through daily interactions and interconnected data points like 18 million shopping trips. Key products include YouGov BrandIndex for daily brand tracking, YouGov Profiles for audience segmentation, YouGov Reports, Omnibus services, and innovative tools like the AI-enhanced Crunch platform and MRP methodology for precise predictions. Renowned for accuracy—outperforming competitors per Pew Research—and as the most quoted source in global media, YouGov serves brands, media owners, agencies, governments, and institutions. With over 3,000 employees in 30+ offices, strategic acquisitions like GfK’s Consumer Panel Business and Yabble bolster its data analytics capabilities, powering better marketing, decision-making, and societal understanding.