BuySell Technologies Co., Ltd. (N63)

Profile

https://buysell-technologies.com

BuySell Technologies Co., Ltd. is a Japanese reuse-focused company that operates an Internet-enabled, asset-circulation business model. The company specializes in purchasing and selling pre-owned items such as kimonos, old coins, precious metals, jewelry, branded goods, and antiques, connecting individual owners with secondary market demand. BuySell Technologies positions itself as a bridge between people and their “hidden assets,” aiming to unlock value from unused items in households and support a recycling-oriented society. A key feature of its model is home-visit purchasing, which is particularly relevant in an aging society and helps efficiently aggregate items across regions. The company has expanded its value chain through acquisitions in auction operations and nationwide purchasing stores, enhancing channels from procurement to resale. Data-driven operations and digital transformation initiatives support efficiency, scalability, and detailed performance management, making BuySell Technologies Co., Ltd. a notable participant in Japan’s growing reuse and circular economy market.