The RealReal, Inc. (6RR)

Profile

https://www.therealreal.com

The RealReal, Inc. is an online marketplace for the authenticated resale of luxury goods on a global scale. The platform specializes in pre-owned designer items across women's fashion, men's fashion, jewelry, and watches, featuring luxury brands such as Chanel, Gucci, Louis Vuitton, Hermes, and Rolex. Operating as a full-service authenticated luxury reseller, The RealReal handles the complete transaction process for sellers, including authentication, AI-driven pricing optimization, professional photography, listing creation, shipping, and customer service. The company provides multiple consignment methods through its digital channels and physical retail locations, enabling both buyers and sellers to participate in the luxury goods resale market. Founded in 2011 and headquartered in San Francisco, California, The RealReal operates as a significant player in the authenticated luxury resale sector, promoting the recirculation of designer goods and supporting more sustainable consumption practices within the luxury fashion industry.